"The Happening"

At first glance, the PR move for Shyamalan's new movie, "The Happening", struck me as a weak way to anticipate a Shyamalan flick. With TV spots constantly billing this as "his first R rated movie", I didn't think that movies of his caliber needed this type of cheap and easy marketing. But then I saw this clip and now I'm hooked.

I like to think that more often than not, that I'm immune to marketing gimmicks. But this clip was interesting enough to get me to plunk down $10 to see it this weekend. I guess the marketing team hooked me - this time. ;)

NOTE: if you think an R rating is nothing special, just watch the last "Rambo" movie. The editors submitted their cut to the MPAA sure that it was going to come back with an NC-17 rating. Much to their surprise, it came back with an R. One of the most gruesome bloodbath flicks I've seen in a long while.