MunaBros.com

For those that have found their way to this old blog in search of some good DIY filmmaking tips and insight, please visit the official Muna Brothers site, MUNABROS.COM. Featuring everything from behind the scenes commentary of Shiro's Head to filmmaking info, everything is now at our permanent online home. See you there!

The Biggest and The Baddest

When embarking on any project, whether it's starting a new company, your new blog entry or running for office - it's natural to become obsessed with the acceptance of others. Don't worry about being the first or the best, the biggest or the baddest. Just worry about doing your best. Being the best is not for you to decide - that's the people's job.

Foley Tip - Reduce Ground Noise

To help eliminate any type of ground noise while trying to record a clean audio signal during foley, be sure to record from your camera/digital audio recorder using the battery mode and not with electricity (the AC current from your wall's outlet).

Foley Tip - Fuller, Richer Audio

While recording DIY foley sound effects, use two mics and two separate channels to capture a more realistic and fuller sound from both ends of the action.

For example, when recording footsteps, point one mic towards your toes and the other towards your heel.

A DIY Treasure Found!

Create your very own DIY live broadcast and TV-style production on the fly all from within your web browser with the emergence of Mogulus! As brought to my attention from the folks at The Workbook Project, this DIY gem gives you the flexibility to produce your content and broadcast live with numerous collaborators and producers online. You can also incorporate as well as edit Youtube videos in your productions.

For more, visit the Mogulus Site.

Free Flash Design/Developer Resource

This week while Don was taking care of ADR engineering, I switched hats and turned back into a DIY web designer. Since everything on Shiro's Head is comprised of everything DIY, I had to figure out a quick and dirty way to encode the trailers for the web in both flash and quicktime. Along the way I found a great flash developer resource for all of you other web DIYers:

http://www.gotoandlearn.com/

Event Videographer Production Checklist

I found the old production checklist that Don and I would religiously run through during the days of being event videographers. We would use this as a pre-production checklist before every event production. I thought it could be of some help, so here it is (not in any particular order):

Event Videographer’s Production Checklist

GEAR
1. duplicate and synchronize multi-camera settings
2. charge batteries
3. clean filters and lenses
4. tapes (aprox. 6 per person)
5. clean heads (if necessary)
6. lights w/extra bulb
7. lav mic receivers/transmitters/mics
8. fresh batteries for mics
9. tripods
10. shotgun mics w/windscreens
11. handheld mic
12. mic stand
13. patch cords (XLR/quarter inch/RCA, etc.)
14. hard disk audio recorder/mixer
15. lens cleaner
16. head cleaner
17. LCD monitor hood
18. headphones
19. white balance card (paper/index card/napkin)
20. back-up camera w/light
21. digital camera
22. fully charged two-way communication radios with headsets

OTHERS
23. business cards
24. ID’s
25. fully charged cell phones
26. headsets for cells
27. synchronize watches
28. ca$h for parking garage/misc.
29. change for parking meters
30. fill up gas tank
31. label everything for inventory
32. camera manuals
33. extension cord/multiplug
34. sharpie/pen
35. snacks/water
36. jacket/pullover
37. sunglasses
38. hand sanitizer/wet naps/lip balm/eye drops
39. clothespins (c-47's)
40. gaffer's tape
41. duct tape
42. focus cards
43. itinerary of the day's events

The Viewer's Experience

When it comes to selling your product or service (in our case movies) it's important to remember that it's not just a product that you're selling, you're also selling the experience that comes with that product (think Tiffany's blue box, iPod, Mercedes-Benz, etc.). It may seem basic or even a given, however this fundamental rule of marketing usually seems to skip over the heads of a few businesses - even large corporations in fact.

From Los Angeles to Honolulu - Aloha!
I'll give you an example. Whenever I head out on an international trip overseas en route to Guam from Los Angeles (with a stopover in Honolulu), the experience is entirely different then when I head back to LA from the islands. While leaving the mainland, the airline flight crew fills the passenger cabin with tropical island music, slack-key and all - providing a sense of an island getaway encouraging everyone to leave their troubles behind. On all headrest television monitors, they play video footage of the Big Island, sun, sand, surf, Hawaiian fire dancers and the whole nine - and we haven't even left the tarmac yet. They just let the vibe brew.

The passengers are smiling and are in a very calm and relaxed state while finding their seat assignments, looking through overhead compartments and they just feel good. Some of them are already wearing their Hawaiian print shirts and leis. I'm telling you - it's a great feeling. From the captain to the flight crew, you hear them invite you with a welcoming "Aloha" with every greeting. They're selling calm and they're selling relaxation. The experience has me sold. Rarely do I notice any grumpy folk during this leg of my trip. After we touch down, I'm so at ease that I forgot it was a five and a half hour trip.

From Honolulu to Los Angeles - Darn, Back to the Grind.
Coming back to the mainland is an altogether different experience. Same airline, same size plane, but different ambience. No smiling faces, passengers are in a rush, some even get irate when they find they have to sit next to a child. Grumpy folk are almost a given on this leg of my trip. No images of Disneyland, Hollywood or Yosemite National Park on the television monitors, no Frank Sinatra or Clay Aiken playing throughout the cabin - just your usual stock elevator music. The flight crew is not half as friendly as the Honolulu crew. It's just plain old business. Show me your boarding pass and I'll show you to your seat. That's it. No experience is being sold here.

But wait a minute - you might just say that it's the passengers that may be heading back home - back to work and a nine to five life in a cubicle that sets off the infectious grumpiness. Well, to that I say...all the more reason for the airline to take it upon themselves to remind the weary travelers that as long as they're giving them business that they'll have a safe, entertaining experience. Remind them that they're on their way back home - back to California - a place that influences the world around it. What I mean is...this is another perfect opportunity for their services to capitalize on the experience of coming to Los Angeles - Disney, Hollywood, Malibu. They know where they're going, so why not give them what they want? Make them feel good about a California experience. Without even the smallest effort of doing so, the experience of flying that particular airline isn't exceptional at all.

Let Them Escape
My point is - treat your audience well. Give them what they automatically (and subconsciously) expect in a movie - seamlessly clean audio, great production value and good pacing. Have them remember you and your movie. Selling your product means selling the experience. How will your viewers feel about the movie that they just watched? What are they going to walk away with? Will they feel like they've just been on trip of a lifetime or just another commute?

Stay Motivated - Finish Your Project

When I was asked to head the documentary for the San Francisco Bay Area's hip-hop group, "The Experts" back in the early 2000's, I knew it would be the perfect chance to showcase something great. They were artists with real energy, a strong, loyal following and a passion for music. The timing was right to get the potential of this group into the hands of people who, whether they knew it or not, were about to become part of the rise of such a powerful musical force in a city where only a few artists such as E-40, Too Short and Rappin' 4-Tay had that type of local admiration (Green Day too, if you cross genres).

Following Through
However, after principal shooting began, as with most DIY projects that quickly take off on a whim...things stopped. Over time it just fell by the wayside as everyday life took over and the project became something that was pushed towards the backburner. A common misfortune for most DIY ideas. (If you haven't already experienced this, then you've probably either been lucky or you haven't embarked on your own project yet.)

Staying Motivated
Just knowing the potential of something great and not even seeing it get off the ground can be the difference between greatness and obscurity and it'll happen if you let it - that's almost a guarantee. Whether big or small, things won't happen if you're not there to make it happen. One of the most difficult aspects of being part of a project is seeing it through from beginning to end.

Now, if it's a DIY project it'll be even more difficult because you're contributing so much of your own time, effort, money, etc. that it becomes way too easy to call it quits. But you can't allow yourself or your team to do that. It's the downfall of almost every DIY project. I know...I've seen my share of them.

If you don't care enough to keep pushing your project forward until it gets done, who will? Just keep at it and make sure that you do something everyday that'll help get the project done. You'll soon find out that this is what makes or breaks not only a DIY filmmaker, but people in general.

Quick Tips to Staying Motivated and Completing Your Project
1. Set a deadline
2. Get everyone involved with the project to tell as many people as they know about it. This way, they'll feel a bit more obligated to complete it.
3. Don't overwhelm yourselves. Once it starts to feel like work and you're not enjoying yourself anymore - back off! Even if it's a labour of love, you'll need a break from it sooner or later. Step back, relax, recharge and get yourself back into the groove of production.
4. Get other people involved. Their new excitement for the project could be just the boost your group needs to help stay motivated until the end.
5. Take turns motivating each other and keeping the possibilities, rewards, potential and finish line within reach.
6. Stay away from negative minds and negative people. Nothing good ever comes from them.

Production Boost - Teasers and Trailers

Moviegoers usually have mixed feelings when it comes to deciding on watching a movie based on its trailer. That's because trailers have the potential to be pretty misleading. Trailers can make any bad movie look good. More often than not, trailer editors usually aim to take out the jokes that didn't work, the bad acting and dialogue and cut it all down to a 2:00 minute highlight reel, showcasing only the best parts of the film. Sounds easy enough? It usually is - if you're not the filmmaker.

Experiment with the Story
You have to remember that even on a DIY movie level, the movie business - whether or not you hold the rights to your own material is still just that - a business. And although they are for the most part entertaining, trailers and teasers are to be viewed as tools - marketing tools to help sell your movie. With that said, you're going to need the most compelling trailer you can cut from your footage even if it means experimenting with your storyline for the sake of editing a fantastic sequence for the trailer.

Get creative and give moviegoers a reason to see your movie.
Get them interested and get them curious.

Of course, the more it stays within the storyline of your movie, the better. What good is your movie if people don't see it?

Trailers
In a nutshell, trailers usually run long - anywhere between 2:00 - 2:30 min. These are usually the common versions that you see in theaters or online. They more often than not portray a very thorough overview of the movie; sometimes revealing too much information. They almost always feature a voice-over artist and soundbites of dialogue from the movie over different music beds. You'll find that most of these have three acts - just like in a story.

Teasers
Teasers on the other hand, usually run anywhere from :15 sec to 2:00 min and don't reveal too much information. A lot of times they more image or music based.

You should be aware that with most teasers, the work appears to be easier than it is, but be ready - you could have yourself a handful just for the simple fact that you have less time to make a teaser interesting to its viewers. For example, in the Shiro's Head teaser, it's all just music and visuals. No dialogue.

I wanted to heighten and then sustain the viewer's interest at a peak, so instead of the usual 2:30 trailer like you'd find on the Apple Site I decided to cut a teaser first - leaving the viewer wanting more. Don and I have also agreed that we'd like to complement the teaser by cutting two to three additional full-length trailers for Shiro's Head.

Amazingly enough, finding the direction for the teaser wasn't the problem. But scanning through all of the scenes, watching them over and over to find the most compelling clips to connect with this one particular song...this tacked on most of the time spent during the day. We shot over 75 tapes worth of footage (including delted scene footage) so, yeah, it's a handful.

DIY Teaser/Trailer Tips:

1. WATCH A LOT OF TRAILERS FROM MOVIES IN YOUR GENRE
2. EMULATE GRAPHICS, TITLES, FONTS and EFFECTS
3. EDIT THE MUSIC SEAMLESSLY
4. USE SOUND FX/AMBIENT SOUNDS

Timing
Try not to release your teaser and trailer at the same time. Keep your promo timing consistent and release them separately. The worst thing you can do is use up all of your promotional leverage by releasing too much too soon. On the flipside, don't keep your audience waiting too long - especially if it's your first film and you haven't established a following yet. You might easily wear out your welcome. Keep your promotional material on an even keel before the release of your movie and keep the interest piqued.

Remember, at the end of the day when all is said and done, although entertaining - trailers and teasers are tools; marketing tools that are help to sell your product. Ooops...I mean movie.

Production Boost - Pick-Up (or "Insert") Shots

When you get to the point in post production of finally watching a rough cut of your flick, you might become a little disappointed when you notice that some scenes didn't turn out the way you thought they might. If you feel that a scene falls a little short when you watch it, don't react too quickly on your instinct of giving upon its potential by tossing it into the deleted scenes bin. This happens to all filmmakers and not just us DIYers.

This is one of the reasons why post production usually becomes one of the longest phases in the production process. It's a tough job to try to put all the scenes together like pieces to a puzzle so that they fit the way they should. This sounds easier than it usually is.

The Quick Fix
One quick fix that can help this situation of pumping some life into a flat scene is to go back and shoot some pick-up shots for the scene. I'm not talking about going back and re-shooting the entire scene - that would be counterproductive. What I'm talking about is to go back and shoot some b-roll, close-ups, reactions, additional angles to help accent what you've already shot.

What's to Shoot?
For example, just a few pick-up shots of a character's face can help move a scene along in the right direction. But what if you don't have access to any of your actors during post production? Well, you have the option of shooting b-roll of certain key objects in the scene. For instance, a CU of the villain's gun as an insert can add to the suspense and thrill of a scene without using your actors.

You might need a similar hand model, though - but for an insert shot that'll only last a few seconds, you don't need to be too detailed for your audience. You don't even need to be in the same location, you can easily cheat it. Just be sure to shoot the complementing angles.

Haste Makes Waste
So for your troubled scenes - just keep them, play around with the order of the clips if you have to - and try out some new insert shots. It's amazing what a 4 second insert can do to a scene. But remember, if you're still not sure about what to do with the scene even after you've inserted the pick-ups - then get a few more opinions. Have a few different people look at it and get their response.

Follow your gut - if you think you must really get rid of the scene to help the overall movie, then go for it. Just make sure you try all your options before doing so. (The iconic John Travolta dance sequence in "Saturday Night Fever" was on its way to the cutting room floor until they were convinced to remove a few inserts.) Good luck.

Production Boost - Narrating Your Film

In the DIY world, filmmakers are known to be a resourceful bunch. Due to the lack of budget funds for production, we are often left to find creative solutions to boost the production value of our films. Along with the more common elements that DIYers turn to for quick and dirty cinematic worth such as color correction, aspect ratio, graphics and animation, etc., you might want to look towards a more analog/old school method that works every time: Narration.



He Said/She Said
With a bit of third of first-person narration in your film you instantly add a personable connection to your audience, bringing them right into the life or lives of the character(s) within your story - sure to strike an intimate chord with viewers.

More Writing? Ugh!
For writers, it can give a bit more depth to a story and stretch your writing skills a bit beyond what the characters have to say. It can also make the ties that bind your story even stronger for a more complete wrap-up in the final act. For the non-writers, it doesn't have to be profound at all. In fact, realistically, it doesn't have to make too much sense. Here's a quick and dirty way to do just that in just 3 steps...

1. identify the overall theme/moral to your story (ie. Star Wars = good always prevails over evil)
2. write 3 short paragraphs about it (2 to 3 liners)
3. space the paragraphs apart to fit the timing and pacing of your movie, place it over some b-roll and you're good to go!
   

The beauty of it all is that you can conform your own verison/style to fit your storyline. Once done, viola! You've just added a more personal touch along with more depth to your production that didn't require more money, extra actors, more craft services or PVC pipes! Congratulations.

Check out the following TV shows and movies for examples:

Pushing Daisies, Scrubs, Grey's Anatomy, The Wonder Years, Magnum P.I., El Mariachi, Fight Club, American Beauty (warning: ending spoiler and blood), American Psycho, Bridgette Jones's Diary, Snatch (forward to 04:26 into the clip. warning: ending spoiler/mature language), Million Dollar Baby, etc.