Tuesday, April 29, 2008

Yes, It's True:

Anchors really do wear gym shorts or jeans behind the news desk.
People with Mercedes-Benz's and BMW's do shop at Kmart, Wal-Mart and Target and still complain about the prices.
The smallest women drive the biggest SUV's.
Contact lenses come in over 5 different colors.

The suspension of disbelief makes or breaks one's influence over others. From the latte you're sipping to the person you marry, the power of perception may be strong (heck, Hollywood built and sustained an industry on that fact alone) but perception is only good for initial attention.

My point? The key is what you do with it afterwards. Fakes are transparent.